Twitter Engagement Rate

The year. Engagement Types: An array that includes the types of engagement metrics to be queried. 21% which is 58 times higher than on Facebook and 120 times higher than on Twitter (Source: Hootsuite) Instagram has become a powerful platform for marketers and its potential cannot be overlooked any longer. This figure is then multiplied by 100 to arrive at the average Facebook post engagement rate. 0% overall engagement whereas Instagram has a baseline of 3%-6% engagement. As a general rule anything over 1% is considered good engagement on Facebook whereas Instagram generally averages at around a 3% engagement rate, perhaps explaining the monumental rise of brands on the platform. Sometimes measuring opens over three issues of a newsletter can provide a much more meaningful open rate. What are the key channels to build your social media strategy on, and why? Instagram grew 50% in 9 months and is now bigger than Twitter. The Social Media Tracker offers an engagement rate metric for measuring levels of engagement on Facebook, Twitter, and YouTube. When was the last time you analyzed your. Pay Attention to UsersÔÇÖ Content ÔÇ£Social media is about the people! Not about your business. In general, a good engagement rate is between 0. This is a limitation that was imposed by Twitter API and which we have not overcome in this study. 12, 2016, email from Rick Gates, the deputy to the inaugural. If you have 4K followers and ER 3% - your engagement rate is very low, typical influencer with the same amount of followers has ER around 5. Having numerous Twitter followers does not suffice in influencer marketing; you also need to have high engagement rates. Author(s): Pechmann, Cornelia; Delucchi, Kevin; Calder, Douglas; Phillips, Connor; Prochaska, Judith J | Abstract: BACKGROUND Existing smoking cessation treatments are challenged by low engagement and high relapse rates, suggesting the need for more innovative, accessible and interactive treatment strategies. 43% open rate, on average—four times the average rate of a standard campaign. Let's take an example: Suppose there were 2 posts made on a given day, and it achieved a total of. Total engagement is the sum of all audience interactions on a social network over your set date range, and we use this as a part of our calculation of engagement rate. 3 reactions for every 1000 followers on Twitter. But an incredibly useful engagement tool for those who do. To set your own engagement rate goals, add the Twitter accounts of competitors in Crowdbabble and use their engagement metrics to benchmark. 165 + 10 = 175. Tracking conversations on Twitter based on keywords, users, or lists is a breeze with Twitonomy. Discover recipes, home ideas, style inspiration and other ideas to try. Provider Engagement Opportunities. Verint is a global leader in Actionable Intelligence®. There is no minimum spend required for Twitter Ads, and you always have complete control over how much you want your campaigns to spend. Using an employee engagement software, you can keep a pulse on employee satisfaction throughout the year. People will always try to find shortcuts to get likes (i. Engagement Types: An array that includes the types of engagement metrics to be queried. Brands are posting more than ever, but engagement is at an all-time low. 9 reactions for every 1000 followers. Marketing media is full of vague and often conflicting statistics about the relative engagement rates of micro vs. The 2017 Digital Marketing Analytics Performance Report covers much more than just social media performance. Let's say your total likes were 165 and comments came to 10. Though the engagement rate is seemingly low at 0. With Twitter, you can take either your total follower count or use the impressions data that Twitter gives you via Twitter Analytics. This metric can be used for either ads or content. How to blast your Twitter engagement rates through the roof. An engagement rate between 0. Twitter continues to be as relevant a tool as it was when it first came out. What is Instagram Engagement? By Instagram engagement rate, we're talking about your follower's loyalty level within this social network. One, a good engagement rate above 4% based on the above formula, and two, who is liking the photos and what’s being commented on the content. Twitter’s role in the Iranian election aftermath leaves no doubt about its power as a global, real time, citizen-journalism style news wire service, along with a tool for facilitating dissent, while countering the view of Twitter as simply a zone for egotistical banality. I had to make sure I was above this. Is It Different For. 5 tips for increasing your engagement rate on Twitter. As mentioned, the SMS channel is far more engaging than other, more traditional channels like email. Twitter, on the other hand, only offers 1. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally. From these numbers, page managers can identify where they've improved & where they're falling behind. Engagement rates are the currency of the social media marketing industry in 2019. 98 percent of smartphone users in the U. But what won’t vary is how you get engagement on social media. Creativity is a vital component of future recovery and growth across the European Union. The Totals endpoint supports only the following engagement types: impressions, engagements, favorites, retweets, replies, video_views. Social Engagement Benchmark Report for Twitter: Financial Services 1. After reading the article you will know how to calculate Engagement rate on Instagram, Facebook, Twitter and other social media. Like they always say, showing up is half the battle! Guide For Increasing Twitter Engagement Rate For Brands (Click Infographic To Enlarge). One good way to do it. These numbers are significant because LinkedIn represents a more targeted user base than Facebook's and Twitter's more varied users. The media industries have the highest rate of posts per day of 10. It’s a big scary social media platform (for those who don’t know how to use it right). However, we found that in order to see fast results from this process, they would need to post 3 times a day. The media business is in tumult: from the production side to the distribution side, new technologies are upending the industry. Top-5 tips for how to increase. This figure is then multiplied by 100 to arrive at the average Facebook post engagement rate. Pay Attention to UsersÔÇÖ Content ÔÇ£Social media is about the people! Not about your business. com/cgi/content/short/5/4/120?rss=1 Smartphone-based retinal photography is a promising method for increasing accessibility of retinal. 1 percent on Instagram, compared with Twitter's mere 0. But what won't vary is how you get engagement on social media. Let's say your total likes were 165 and comments came to 10. For this study, we examined approximately 70,000 random social posts created in 2017 by ~4,000 influencers across blogs, Facebook, Twitter, Instagram, Pinterest, YoutTube, and Google+. Like ‘social business’, digital engagement is a phrase often used quite loosely, sometimes to mean any use of social media by a corporate organisation, right through to more specific definitions around how public sector organisations promote participation in policymaking. The specific type of engagement you're measuring will vary over time. Before we go any further, let’s just clarify what bounce rate actually means. but doesn't let you do much drilldown within the app, which is a pity. He's developing craft and earning respect. According to Forrester, engagement – measured by likes, shares and comments from consumers – is also off the chart, boasting a rate of 4. 2020 1Z1-1064 Valid Dumps Ppt | Accurate 100% Free Oracle Engagement Cloud 2019 Implementations Essentials Test Questions Vce, Our study materials have enough confidence to provide the best 1Z1-1064 exam torrent for your study to pass it, Choosing our 1Z1-1064 exam dumps & 1Z1-1064 exam prep, be fighting like a hero, Now, we will offer you the updated 1Z1-1064 Test Questions Vce - Oracle. With a premium account, you can download all of the tweets for any account from a designated time period. Engagement rate: This refers to engagement per impressions (engagement divided by impressions). When we first wrote about the decrease in Instagram post engagement last summer, Instagram had just switched over to an algorithmic feed. Explore the speech and see the realtime reaction on Twitter. The best video length for Facebook engagement is about 1 minute and 30 seconds, and Twitter's direct upload maximum length is 2 minutes and 20 seconds. Impressions are the number of times users saw a Tweet on Twitter. This figure is then multiplied by 100 to arrive at the average Facebook post engagement rate. That industry's Facebook engagement declined from the previous year, although photos and videos had the highest engagement among post types. population -- personally follow Trump's official Twitter account (@realDonaldTrump). Learn more. Plus, they create. 05% and for the recently launched Vine video application for Twitter, the rate is 0. With a premium account, you can download all of the tweets for any account from a designated time period. Engagement rates on Thursdays and Fridays are 18% higher than the other day. The number of followers you have on Twitter has always been a dubious and highly-debatable measure of success. Engagement rates are for authorized Instagram profiles on influence. The statistic shows the most famous food blogs in Italy in 2014, by Twitter engagement rate. The year. I like making cool things and reading really boring books on economics. Twitalyzer. An engagement rate between 0. A high engagement rate is a great sign that your followers listen to what you have to say. Here are three tools worth considering: Commun. com; Select the Tweets tab at the top of the page. Captions increase your engagement rate exponentially, and an increase in engagement rate leads to an increase in views, which is the ultimate aim of many Twitter users. Instagram engagement calculator Measure Instagram engagement and ensure your audience is staying connected. Think about it this way, using the relative engagement rates, you can start to compare followers to followers on different networks. Although numbers are not always the best metric of success, this feels like a big milestone. @Spacewalkctx Interaction Rate. Get My Loan. SMS messages have a 98 percent open rate. Secondhand Engagement Rings: Second Best Or First Rate? Some people think an engagement ring should never be bought "used," not in any circumstance. If you’re mainly active on Twitter, then try Commun. That's 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. This metric can be used for either ads or content. Use it to work out the Engagement Rate for your tweets, or whole Twitter account. Many Facebook Profiles and Pages are active – but do they really grab the attention of your target audience? Below are examples of tactics to engage your Fans. Our success depends on the active engagement and participation of the people who will actually use the technologies and services developed through our research. Social media engagement is an important part of any social media marketing campaign and should be monitored very closely. In general, a good engagement rate is between 0. Pick the level of engagement that is truly meaningful to your business. The average Instagram account, though, has an engagement rate of 3%. Overall engagement is just the total number of likes and comments added together. For many marketers, that's a large number. Tweet count refers to the total number of tweets sent by an account, while the impression refers to the tweets sent that actually generate interaction or replies from. The new deal between Google and Twitter will revolutionize the power of. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally. This is why the engagement rate is so important in the calculation of the calculator because it relates to the fans, the growth of the followers, and the likes and comments in relation. The average engagement rate for a nonprofit Facebook post is 5. HireUTexas is restricted to career-related and professionally-oriented jobs and internships. The results have been compiled and can be found in the ICBC Rate Fairness What We Heard Report and the associated news release. This can work well but the chance of someone following you back is low. It's important to remember that an influencer's engagement rate will often differ from platform to platform. Finally, already-low user interaction rates continue to fall on most social sites. 07 percent for Twitter. Welcome email. Shopping for an engagement ring is an exciting time. With Twitter, you can take either your total follower count or use the impressions data that Twitter gives you via Twitter Analytics. For instance, the average Facebook or Twitter user has an engagement rate of only 0. So, without further ado, here are more than a dozen ideas to help retailers host their own successful contests to boost customer engagement and conversions. It’s also a good idea to filter the landing pages for Twitter traffic and find out the pages on your site where visitors are landing. Creativity Works stands for imagination, innovation, freedom of expression and cultural diversity. Overall, ad engagement on Twitter has been falling since the. Fox News commentator and “Specialist” co-host Kat Timpf did not hold back her outrage at a person who dumped water on her ahead of a speaking engagement in Brooklyn on Monday. com released an interesting study regarding industry differences in Twitter engagement based on its analysis of nearly one and a quarter million tweets sent in 2013 by firms across a number of industries. Hannah Clark, lead Tweet crafter, Hootsuite. Twitter continues to be as relevant a tool as it was when it first came out. Just know that a 1% engagement rate is no failure. Look at engagement analytics for a Twitter account. com; Select the Tweets tab at the top of the page. 37) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. According to AdWeek, “engagement rates” for Twitter ads can be as high as 1-3%, much higher than Facebook’s average CTR of 0. Read below to compare your engagement rates to some of the world's most creative and focused destination marketing Facebook pages. TweetDeck is your personal browser for staying in touch with what’s happening now. So that means if somebody replies on Twitter, somebody. " Then divide that by how many people see your post, and you've got your engagement rate from Facebook Insights. Performance: Impressions are important, but performance is the name of the game. Twitony will then show you details on Twitter lists you’re both part of, your most popular Tweets, engagement statistics and much more. As an independent governing authority, we set, regulate, and enforce standards for real estate brokerage, mortgage brokerage, property management and real estate appraisal professionals across the province. Guess what I got? My engagement rate was 13% (On my most best tweet. As an illustrative point, I’ve looked at the top three most followed accounts on Twitter to calculate their engagement rates. You do not want to overwhelm your followers with an entire message full of hashtags. Do His Competitors Agree? In a WSJ interview, the Democratic presidential candidate staked out a firm argument for the virtues of continued American presence abroad. We strive to make USU a warm, welcoming, and diverse community of global citizens. A competitive analysis using engagement rate can help you refine your strategy — turning followers into. The outsized drop reflects an unusually large discrepancy between hires and openings in October, but it is consistent with a downward trend in place since 2017. 165 + 10 = 175. During such programs, viewers are 48% more likely to recall an ad than those who watched programs that have a lower reaction rate*. How to find this for your tweets: Like we did above for the impression by time of day, we'll need to make a new column in the spreadsheet and add a formula:. The Office of Global Engagement at Utah State University. Compare your Tweet activity and followers, and see how they trend over time. In the third quarter of 2019, Twitter's ad engagement grew by 23 percent compared to the corresponding quarter of the previous year. It gives overall measures for engagement, reach etc. Employee engagement, productivity, growth, and commitment all strongly depend on the effectiveness of leadership. So what would you consider a good engagement rate? According to Social Bakers (met you guys at SMMW15!) the average Twitter engagement for the top 25 brands came in at about. American Express Company (NYSE:AXP) today reported fourth-quarter net income of $1. Let's take an example: Suppose there were 2 posts made on a given day, and it achieved a total of. Twitter engagement is the metric you need to focus on. Think about it this way, using the relative engagement rates, you can start to compare followers to followers on different networks. In order to grow your account, a well-balanced Instagram engagement is really necessary. Welcome email. Reddit Now Has as Many Users as Twitter and Far Higher Engagement Rates. Sign up for our newsletter. We have provided a useful Twitter Engagement Rate Calculator below. Artists, their business partners and the creative process itself are at the centre of everything we do. Twitter includes its image requirements in its card creation form to make it easy for advertisers to get this step right. Looking at the chart below, you can see that the peak in engagement on Twitter happens in July, and December almost reaches the same level of engagement. The media industries have the highest rate of posts per day of 10. The fourth way to increase your Pinterest engagement rate when using Pinterest for marketing is by including keyword rich board names and descriptions and keyword rich pin names and descriptions. Twitter had annual growth of 1,382 percent, increasing from 475,000 unique visitors in February 2008 to 7 million in February 2009. Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic) Asking for a “RT” results in a 10-time higher rate while asking for a “Retweet” resulted in a 23. B2B brands on Instagram saw engagement levels more than 20 times higher than on LinkedIn, with median engagement rates (defined as "Interactions per post, per 1,000 followers) at 22. 1) Engagement Comparison. And with everything we know about the effect that low bounce rate and increased dwell time can have on Google rankings, gamification certainly looks like the final key to unlocking your website’s success. In October 2012 Twitter bought Vine, which Twitter released as a standalone app in January 2013. The best video length for Facebook engagement is about 1 minute and 30 seconds, and Twitter's direct upload maximum length is 2 minutes and 20 seconds. 73 although it has the lowest Twitter posts engagement rate of 0. Track progress of any Instagram Account with day by day analytics of Followers, Following, Uploads, Engagement Rate and much more. Bounce rate represents the percentage of visitors who enter your site and then leave, or. Conclusion To sum up, Twitter analytics offers a wealth of information on your target audience, your industry, and existing social media trends. However you choose to use animated GIFs on Twitter, and no matter how you make them, start experimenting with them now. The number of followers you have on Twitter has always been a dubious and highly-debatable measure of success. The best ideas, my own experience over the years, come from when ideas/points from diverse interest fields merge in a single idea (such as ballet performance, its choreography, and how this relates to design. The average Twitter engagement is 0. Twitter impressions are different from tweet count since impressions pertain to the actual interaction or engagement after the tweet has been delivered to various Twitter streams. Welcome email. Join our 100% free groups today and start getting engagement from thousands of users all over the world. This can work well but the chance of someone following you back is low. read more Engagement. Your level of engagement (mentions, retweets, clicks) is a much better indication of. INSTAGRAM ENGAGEMENT RATE BENCHMARKS is our first annual report focused on the world of Instagram likes and comments, providing you with the insights you need to fuel your strategy for the year ahead. Twitter's annual growth rate decreased from 7. If you try to find the average level for this metric, you’ll probably find ER by industry. From breaking news and entertainment to sports and politics, from big events to everyday interests. 2 percent engagement rate on Instagram. The raise in minimum wage will result in raises for nearly 1,700 employees at American Family group companies. In 2018, the average engagement rate per post on Instagram was 2. People will always try to find shortcuts to get likes (i. To incentivize video makers, Twitter shares revenue with them , where the creators get 70% of the cut and the rest is kept by Twitter. As of the survey period, the food blogger with the highest Twitter engagement rate was Sorelle in. If you have 4K followers and ER 3% - your engagement rate is very low, typical influencer with the same amount of followers has ER around 5. Hence it is more significant for lots of marketers and Instagrammers because this is the most prioritized thing. Union Metrics subscriptions provide in-depth analytics on social posts across Twitter, Instagram and Facebook, including reach, engagement, content performance, competitive analysis, and so much more. However, the inclusion of retweets and likes is likely sufficient to provide an adequate representation of the engagement levels of tweets, given the importance. [And an average of over 5-6% on every single post]). 21% which is 58 times higher than on Facebook and 120 times higher than on Twitter (Source: Hootsuite) Instagram has become a powerful platform for marketers and its potential cannot be overlooked any longer. Quality Engagement Gives Meaning to Vanity Metrics. From Pokemon to Doom and Everything In Between Continuing #5YearsofTRG, we brought on Christian gaming streamer, PastorDoostyn, on to discuss all things live-streaming, gaming, and Christian engagement with the platform. Captions increase your engagement rate exponentially, and an increase in engagement rate leads to an increase in views, which is the ultimate aim of many Twitter users. One of my favorite metrics, not provided by Facebook reports per se, is the engagement rate of a page. From tried-and-true recipes and DIY crafts to home decor tips and holiday party planning, let Martha Stewart inspire you every day. The famous Derek Halpern ran a test sending his latest blog post both to Twitter and his email list. Apps don't pay my rent. Virtual influencers seem to have a core audience of women between 18 and 24, mostly residing in the United States. Instagram Engagement Rate is the Highest in Social Media. Of course, Twitter followers on their own mean nothing. 27% organic engagement rate. Twitgage - Engagement Calculator for Twitter offered by Rob Knowles. TweetDeck is your personal browser for staying in touch with what’s happening now. Managers everywhere can help solve this problem -- and reap the benefits of higher employee engagement. 40% longer than visitors from Twitter; Check out the Instagram data below. When Facebook first released the "People Talking About This" (PTAT) metric, it was met with positive feedback because it was a quick-glance route to knowing more about a Facebook Page. First off, the lemon flavor really doesn't come through. Consider who your followers are. You do not want to overwhelm your followers with an entire message full of hashtags. An influencer with a low engagement rate on Twitter could expect between 0 - 2 reactions for every 1000 followers. What is the Tweet activity dashboard? The Tweet activity dashboard is a tool you can use to learn more about your Tweets and how they resonate with your audience. Plus, they create higher visibility on Twitter. 2 percent lower cost per engagement ($0. Top-5 tips for how to increase. Twitalyzer. A Facebook page with over a million likes only averages around a 2. Twitter's engagement ratio, however, surged slightly across the first half of 2016, with an uptick of 1 percent. Jennifer Roth's alleged racial tweets resurface after her engagement to NFL player Charles Leno Jr. So a key part of my little challenge was engagement. Introducing Twitter Audit Analyze any Twitter account and generate reports with Growth and Future Projections. 054 percent may be lower than Facebook’s rate of 0. 59% engagement rate on Facebook. An engagement rate between 0% and 0. The Engaged Users would obviously be more than PTAT (say 8,000) and the Reach being 80,000. Engagement Rate: The Engagement Rate for Twitter is the ratio of the Engagement actions and Impressions generated over a Tweet. clinical engagement: A generic term for the involvement of UK clinicians, especially GPs, in management (administrative) decisions. Also, if you want to increase the posts’ engagement rate, then this is the card on which you should place your best. It's really hard to define the average engagement rate for Twitter, as it's determined by many different factors. An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. Guess what I got? My engagement rate was 13% (On my most best tweet. We are the most effective dropout-prevention program in America because we never give up, on anyone. Webopedia's Twitter Dictionary will help you understand Twitter chat, Twitter abbreviations and Twitter slang. Performance: Impressions are important, but performance is the name of the game. This relevancy is exactly what makes Twitter engagement essential for modern brands. 5 Ways to Improve Employee Engagement Now Only 15% of employees worldwide are engaged at work. This is why the engagement rate is so important in the calculation of the calculator because it relates to the fans, the growth of the followers, and the likes and comments in relation. There's much to be gained from having an active Twitter account for your business, which is precisely why it's crucial that you strive to improve your Twitter engagement rates. Europe thrives on these values. 7% engagement rate on real influencer accounts. 165 + 10 = 175. Before we go any further, let’s just clarify what bounce rate actually means. Business 2 Community - Top Trends, News & Expert Analysis An Enterprise Guide to 21st Century Customer Engagement Business 2 Community on Twitter Business 2 Community on Facebook Business. The best ideas, my own experience over the years, come from when ideas/points from diverse interest fields merge in a single idea (such as ballet performance, its choreography, and how this relates to design. The key difference to note here is Twitter is giving us the engagement rate based on impressions whereas Facebook does a similar metric based on the number of unique people reached. But if the number of fans is higher than 1 million, engagement rates start to drop. Engagement rates are the currency of the social media marketing industry in 2019. So you could smartly record one video and share it across multiple networks, then also upload it to YouTube for additional exposure. 05% and for the recently launched Vine video application for Twitter, the rate is 0. A website does. The Engagement Bureau and the Beyond the Transaction Blog make up MasterCard's news-publishing and conversation ecosystem. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally. Unlike standalone engagement platforms, MyMeter® allows a customer to do everything: Payments, alerts, analysis, program enrollment, and understanding opportunities to save. com; Select the Tweets tab at the top of the page. From these numbers, page managers can identify where they've improved & where they're falling behind. 048% per post, it’s important for brands not to write off Twitter because of that one statistic. To find out more about Dementia Diaries:. Organisational change can substantially impact on employees' sense of freedom and ability to contribute. Factors that influence engagement include users’ comments, shares, likes, and more. A Facebook page with over a million likes only averages around a 2. Listen — Engagement is a two-way. The Instagram Engagement Rate Calculator allows you to calculate the engagement rate for any Instagram account. Research has shown that Facebook posts with images have an 85 percent interaction rate, compared with just 4 percent for other post types. Top-5 tips for how to increase. Instagram engagement calculator Measure Instagram engagement and ensure your audience is staying connected. One, a good engagement rate above 4% based on the above formula, and two, who is liking the photos and what’s being commented on the content. Engagement is, hands down, the #1 area that you should be concerned with on social media. Pay Attention to UsersÔÇÖ Content ÔÇ£Social media is about the people! Not about your business. Putting Bounce Rate in Context. Twitony will then show you details on Twitter lists you’re both part of, your most popular Tweets, engagement statistics and much more. So if you're killing it on Instagram, you should expect an engagement rate of more than 6% and will lead you to much bigger opportunities. Apps don't pay my rent. The public engagement results will also help inform ICBC’s application on Basic insurance rate design to its regulator, the British Columbia Utilities Commission. Sojourners has the latest news and commentary on faith, politics, and culture. But what won't vary is how you get engagement on social media. But if the number of fans is higher than 1 million, engagement rates start to drop. Unluckily, Instagram engagement is inclined to vary together with changes in algorithm, and it may be hard as well to keep it up. We’ve been using Twitter since 2008 for business and personal and it’s been a very successful channel for us, but only because we really work it. This is why the engagement rate is so important in the calculation of the calculator because it relates to the fans, the growth of the followers, and the likes and comments in relation. Top-5 tips for how to increase. Twitter engagement is the metric you need to focus on. ASD Nest represents a big philosophical shift for Murray, who grew up in the 1970s attending schools that made few accommodations for students with diverse needs. But if the number of fans is higher than 1 million, engagement rates start to drop. Video completion rate simply tells you if your audience is watching your videos or skipping them. Here's a look at stats showing the high levels of engagement. To increase your ecommerce conversion rate, the following emails are essential. The endpoint rate limits and reset windows are communicated via HTTP response headers. @Spacewalkctx Interaction Rate. SOCIAL ENGAGEMENT BENCHMARK REPORT Metrics from Twitter* Messages Sent Through Our Platform: Financial Services *All trademarks, service marks, and trade names are the property of their respective owners. Detailed research of different types of engagement rate with specification of calculation and description for each type. A photo posted to Twitter broke the news before traditional media, highlighting Twitter's role in breaking news. we’ve analyzed over 300 million Twitter ad impressions and more than 8 million clicks. Of course, Twitter followers on their own mean nothing. Build more closable pipeline and expand customers more effectively. I manually went through every tweet and put the raw numbers into a spreadsheet for those tweets with or without Twitter Cards then got an average per account. Though the engagement rate is seemingly low at 0. Engagement by number of fans.